Our Story

Ola! Otter makes everyday clothes for children from birth to five, in GOTS-certified organic cotton. That certification is the part we care about most: it follows the fibre from the cotton field through the spinning, dyeing and finishing, and audits the dyes and the working conditions along with the crop. A lot of clothing is called organic because the cotton started that way. Ours is audited the whole way to the finished garment.

The rest of it comes from paying attention to the small things that make a morning harder than it needs to be. Care details are printed into the fabric instead of stitched onto a label, so there is nothing at the back of the neck to pull at. Necklines are cut wide enough to go over a head without an argument. Snaps run the full length of the baby pieces, so a night change never means lifting arms. Nothing is dyed with anything we would not put against a newborn.

Our prints are drawn by hand — pinwheels, flamingos, fuzzy fish, a campsite — and dye-fixed so they hold their colour rather than cracking off the way a printed transfer does. Ollie, the otter on our label, has four picture books of his own.