Our story
Soft clothes for little explorers
Ola! Otter makes everyday clothes for babies and children up to five, in organic cotton. Our aim is simple: soft on little skin, kind to the planet and easier on parents.
How it started
It began with a mother's search
Ola! Otter was started by a mother who wanted the very best for her baby, and could not find children's clothing that felt as warm and considered as the world she wanted to build around her child. So she made it herself.
The promise has been the same since day one: soft on babies, kind to the planet. Nothing should be taken from the people who make our clothes, or from the world our children will inherit.
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Started by a mother
Made for the baby she wanted the very best for. -
Made with care
Soft on babies, kind to the planet, and fair to the people who make our clothes. -
Made to be handed down
Cut with room to grow, so pieces last past a single season.
Meet Ollie
The otter on our label
Ola is the otter on every Ola! Otter label, and the hero of our picture books for a baby's first year.
For every order placed, we donate one of our books to a child in need, and add a free e-book to your order too.
Our prints are drawn by hand — pinwheels, flamingos, fuzzy fish, a campsite — and dye-fixed so they hold their colour rather than cracking off the way a printed transfer does.
What we stand for
Organic cotton
Soft from the first wash
Tagless comfort
Nothing itchy, nothing scratchy
A book for every order
Donated to a child in need
Ships from California
Free US shipping over $40
Thoughtful by design
Organic cotton, and the details that matter
Every piece is made from organic cotton. It is soft from the first wash and softer with every wash after, and it is dyed with environmentally friendly dyes that are safe against baby skin.
The rest comes from paying attention to the small things that make a morning harder than it needs to be.
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Nothing at the back of the neck
Care details are printed into the fabric instead of stitched onto a label. -
Necklines that go over a head
Cut wide enough to slip on without an argument. -
Snaps the full length
On the baby pieces, so a night change never means lifting arms.
Milestones
Our journey
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Ola! Otter was born out of a mother’s deep desire to give her baby the very best
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We unveiled our very first Summer Collection
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We started showcasing Ola! Otter at curated exhibitions, sharing our story and products with more families.
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We joined I Love Playtime, a leading global B2B platform taking our mission international.
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Achieved CPSC Compliance, ensuring our products meet the highest safety standards for the U.S. market.
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We opened our first warehouse in California bringing Ola! Otter closer to families in the USA.
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We entered the UAE market through Mumzworld, reaching new parents across the region.
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Launched our USA website and began introducing American families to the Ola! Otter world of organic joy.
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We joined Target+ and Buy Buy Baby taking another leap forward in our U.S. journey
Ready to play?
Start with a favourite
Where to find us
We stock our own US warehouse, so orders ship quickly and domestically rather than sitting in customs. Shipping is free over $40 and returns are free within 30 days — we send you a prepaid label.
You will also find Ola! Otter at Target, Walmart, buybuy BABY and Amazon — though the reviews on this site come only from families who bought here.
Start with Baby, Girls or Boys, browse the pieces families reorder most, or read the story behind the prints.