Ola! Otter makes everyday clothes for girls from newborn to five, all cut from organic cotton. The cotton is grown without synthetic pesticides and dyed with non-toxic dyes, which matters when the fabric is against skin all day.

What to expect from the fit

Our dresses and jumpsuits are cut with room to move rather than to a slim silhouette, so they last through a growth spurt instead of one season. Leggings and tops have flat, tagless seams and soft covered elastic. Everything is machine washable and holds its shape and print through repeated hot washes.

Building a week of outfits

Most families start with a couple of organic cotton leggings and tees as the base layer, then add dresses and jumpsuits for days out and a nightsuit for bedtime. Because the prints are designed as a family, pieces bought months apart still mix and match.

Shipping and sizing

Sizes run 0-3M through 5-6Y. Stock sits in a US warehouse, so orders ship fast domestically, shipping is free over $40, and returns are free for 15 days with a prepaid label — worth knowing if you are between two sizes and want to try both.